Have a story to tell that will help 20 somethings transition into professional communicators?

Class of 2019

From January to March I teach a course entitled Professional Practice, which is part of the Advertising and Marketing Communications Management Program at Algonquin College. This is a program that I graduated from when typewriters were the norm, and which I eventually led in the nineties—until the internet lured me away. Now I feed my teaching addiction part-time.

The course is for students about to graduate from the three-year program and is intended to help with the transition from school to the workplace, the course outline reads:

“Attitude, communication, and human relations are the key to surviving in the ever-changing world of advertising. This course helps you prepare for workplace success by providing practical expectations and useful tools to make a successful transition from school to workplace. The course discusses self-management, workplace politics and etiquette, building relationships, and tools for the future.”

A key part of the course is the speaker’s program where professionals like you share their wisdom and insights into the real world.

The main themes of the course are a personal brand, networking, and finance with an emphasis on the first two.  I try to bring in a variety of people from recent graduates to experienced mavens and not every speaker is from the communications industry. Some speakers dive deep into relevant topics while others simply tell their career story and engage in conversation.  Self-awareness and career success are two common themes we explore, usually within a marketing context.

If you have some insight to share or an interesting (and motivating) story to tell, I would like to hear from you. Some of the topics that students have said they would like to hear about include:

  • SEO and advanced digital marketing
  • Habits for success

This year there are potentially 13, 45-minute speaking spots available on Thursday afternoons from January 9 to February 20.  The detailed schedule and other information is available in this google document.

Thanks, I hope the new year is good to you and yours.

Thom

Finding free and legal images

2014-03-29 Outis on the Ice

Otis on ice. Personal photo.

This post is for marketing communications students and anyone looking to use free and legal images online.

With Google’s advanced image search  you can filter by licence to find images tagged as free to share, use and modify. Flickr will also let you search for images where Commercial use and mods are allowed.

The creative commons search tool will help you find images and other resources from a number of search services. Be sure to confirm the resource has a Creative Commons licence.

Pixabay is a service that provides images and videos that are free to use without attribution. Unsplash is a similar site offering free high-resolution photography.

Library of Congress photograph collection provides free images for non-commercial Wikimedia Commons is another good source.

Of course, you can always take your photo, or you can stylize text with a tool like Notegraphy

If you are looking for icons, one of the best sites I have found is the Noun Project.

Remember even though an image may be free for use and modification many licences require attribution.

Update: 
Here are a few more: 

I am sure there are many other sources out there, what have you found?

 

You can change culture now: 3 essential truths for public service leaders

stick man on stairs squareThe Canadian federal public service has been trying to change its culture for a few years with initiatives like Blueprint 2020 and the Innovation Hubs. Now we have a new federal leadership that wants to adopt a new and more collaborative approach to governing. One might wonder what is keeping us from our goal…

I am not a millennial, but I am a pretty hip, late baby boomer who has been part of the interweb since close to the beginning. My career has been a little eclectic and I have had the opportunity to observe and participate in a wide range of transformational activities. I am telling you this, because it is that experience that has provided the fodder for the observations that follow.

A few years ago I was deep into an analysis of how governments could realize the potential of collaboration and social technologies. As I was mulling over how to synthesise all of the data into a sound bite that could be easily consumed by a busy executive, I was also thinking about how it connected with what I had learned from working in advertising and teaching consumer behaviour. In a rare moment of clarity while waiting for a red light I scribbled down three truths that seem to me to be both obvious and profound.

1. Sharing is good

Sharing is the activity that fuels successful collaboration, knowledge management and communication, which in turn are fundamental to a “capable and high performing” organization. By sharing we become authentic to those around us, sharing preserves hard earned knowledge and makes us more productive, telling stories makes us real, and helps to build the common purpose which is so important to successful change.

Most of the major research firms agree that the biggest challenge organizations face in implementation of social technologies within the enterprise is creating a culture that supports information sharing. Having been involved with over a dozen enterprise collaboration efforts I can say that my personal experience supports those findings. Culture, as the saying goes eats strategy for breakfast, apparently it also eats technology, and probably has a taste for deliverology as well.

Many people don’t share because they are afraid of making a Career Limiting Move (CLM), while others, (kudos if you are one), consider sharing part of their responsibility. Unfortunately too many seem to equate sharing with a CLM, and ultimately we need to institutionalize ways of rewarding sharing and punishing information hoarding. Maybe we can make sharing part of management accountability accords, it is pretty easy to count contributions to sharing platforms like GCpedia and GCconnex…

2. Ego gets in the way

By ego I mean an unhealthy focus on self. We have all come across individuals that try and withhold information, and manipulate those around them for personal gain or promotion. When combined with a lack of emotional intelligence I believe this is one of the most destructive forces in the public service today. We need to get our self-worth from something other than the size of our empire, we need to get emotional and career points for collaborating. We need to recognize the common purpose, (serving Canadians anyone?), as more important than our personal gain. Not only is the, “I only do what is good for me” attitude, bad for the organization, its beginning to look like it may be bad for your career as well.

I have worked on enough horizontal files to have come across this issue more than once. No matter how you structure a collaboration, the people involved can always sabotage it. While researching the horizontal governance issue sometime in the early 2000’s, I came across an Auditor General’s report examining the lack of progress on the climate change file. Without much reading between the lines it was obvious that the real problem was that the primary departments involved could not find a way to collaborate, mostly because the Deputy Ministers did not like each other. Now I am not pointing fingers at the senior ranks, you see this kind of behaviour at all levels. I suppose we should not be surprised, given the competitive, individualistic socialization most of us have grown up with. But humanity’s greatest capacity is to learn, and I like to think that we can learn to work together despite personal differences—if we set aside our ego once in awhile in favour of the common goal.

3. You can’t communicate too much

“You can’t communicate too much”,  I posted this comment on twitter during  a conference  once and it quickly became one of the most re-tweeted updates, so it seems the sentiment hit a nerve.

Back in my advertising days we used to spend a lot of money on media buys and printing, and one of the worst things that could happen was for a print run or advertisement be published with a mistake. When it did happen it was an expensive and embarrassing lesson. After the first time we began to repeat instructions, in different languages if necessary, we would draw pictures, leave notes on the artwork, call the publisher, even attend press runs to make sure all was understood. Later in my career I worked with a Product Line Manager at a major telecom who told me that for an idea to get traction you had to say the same thing over and over again in as many different ways as you could think of —when you are sick of saying the same thing, it’s time to say it again— you can’t communicate too much.

In today’s information intense and dynamic workplace, trying to get the attention of information inundated executive ranks will take more than a little repetition. Going the other way, management can’t communicate too much with staff, especially during times of change. The mushroom school of management (keep them in the dark, and feed them sh*t), simply has no place in an agile and high performing organization— you can’t communicate too much.

In dynamic times, perfection is the enemy of communication, waiting for a complete and crafted message simply leads to speculation and fear, while communicating often and openly, even admitting you don’t know everything, leads to trust and understanding. Having a clear and common purpose is more important than knowing the details of how you are going to get there— you can’t communicate too much.

Conclusion

Changing the culture of something as big as the public service is a daunting task, sometimes compared to turning a supertanker. But the public service is not a ship, it is an organization made up of people, and it’s people who make the culture. The three truths that I have shared can and should be applied from the top down, but more importantly they can be applied by individuals regardless of rank, when you think about that, it means you have the power to change culture.

What are you going to do with that power?

Image Source: http://commons.wikimedia.org/wiki/File:Triskele-Symbol-spiral-five-thirds-turns.png

Editorial Note:

This post is adapted from one of two posts that was written for a GTEC 2013 blog series exploring what it means to be an Agile, Open, Collaborative and Mobile Government. The original post was entitled “Three truths to help you change the culture of the Public Service.” My focus in the series was on the Cultural, Organizational and Policy Infrastructure that provides the foundation for public service culture.

January, 2014 Update

Some of the things I am involved with this quarter.

1. Leadership Summit 2014, February 25, Ottawa

Canadian Government Executive Magazine and lead sponsor Adobe put on a very informative day last year, and I am looking forward to attending and live tweeting this year’s event. Hope to see you there. http://cgeleadershipsummit.ca/

2. Collaboration Clinic, February 11, 2014, Ottawa

The Institute on Governance and I are delivering this one day session designed to equip you with the skills required to meet outcomes collaboratively. http://iog.ca/events-courses/collaboration-clinic-from-buzz-word-to-results/

3. Change Management Conference, May 5-6, 2014, Toronto

The Ottawa session back in November was well done and this one looks even stronger. I plan to attend and tweet this opportunity to connect with change leaders. Ottawa Session StorifyToronto Session Web Page

If you are thinking of attending the summit or the conference let me know, I might be able to get you a discounted rate.

Other News:

On the consulting front I will be spending a few days a week back at TBS-CIOB helping the GC2.0 Enterprise Collaboration team prepare for the next stage in their continuing evolution. A related note is that Optimum OnLine recently published my paper on the first three years of pioneering Enterprise Collaboration at the Government of Canada.

I will also be spending time with the Centre for Chronic Disease Prevention at PHAC, helping out with their transformation to digital via a learning approach to taking advantage of social technologies.

Finally, I am looking for interesting and meaningful work starting in April, 2014, if you hear of anything.

Thank you for taking the time to read this message, I hope you have a great beginning to the new year.

All the best,

Thom

@thomkearney

Potential

This was written and performed as slam poetry by my son for his grade 12 English class. I thought it was pretty insightful and ultimately a positive message. 

By Sam Kearney

We start off in life with the world at our fingertips,
with the words: “You can do anything” coming out of our parents very lips
And for years these words of motivation stick with you
fueling dreams of being celebrities, astronauts and rock stars too
The World seemed so big, so vast so full of adventure
Those in dentures would give us such a lecture
And so we believe with all our hearts and happy thoughts
That life is a happy place where only in movies are battles fought

But then comes adolescence, and with it comes the many doubts
For many once seemingly perfect family lives become full of arguments and shouts
You see atrocities every day on the television
at first these stories hurt you, on your heart they make an incision
But with this reality creates an invisible division
Your idea of the world has toppled like a house of cards
And with this destruction of an old understanding
sprouts a negative ideology against which we should guard

With this newfound negativity  come new thoughts and mindsets
we make bets with ourselves, putting money against us
We kill that old saying “You can do anything”
Thinking “I could never do this, i’m not good enough, i’m not good at anything”
When really these are just excuses to take the easy path
I mean if we’ve already given up then why put in the effort and try
It’s on that cheesy poster it’s simple math
“You miss 100% of the shots you don’t take” It’s true, in life you either take a shot, or sit and wait to die.

It’s what many of us do, we’re all addicted to it, an entire nation
strangled by what we joke about – procrastination
We need to release from the shackles, locked up by ourselves
Take OUR selves off of the shelves
Stop skimming on the top of the waters of life and delve
deep into the depths of it and discover our full potential
Unleash our inner thoughts and dreams and stop keeping them confidential.

Business Taxonomy Method

I am taking an Organization of Information course as part of my Studies at Dalhousie and recently learned this. As I am helping a client develop a taxonomy at the moment it was particularly relevant and I thought I would share it.  My notes below are from a series of three videos that were part of the assigned reading, links are below. The gentleman featured in the video is Zach Wahl from PPC whatever that is…. anyway here are the steps that I took away from the video:

1. Create a working group of  information creators and brokers into a room 12-18 people that are largely business users. The goal is come up with a starter “Business” taxonomy.  A business taxonomy differs from others in that it is focused on being practical and usable rather than complete and rigorous.

2. Identify users and audiences – white board

3. Identify verbs – everyone write down 7-8 things we do, or want to do in the information space
collect all verbs. This is the path to the nouns – topics

4. Then you move to nouns. Draw blank after each verb. Fill in the blanks to get to nouns which are the topics, include duplicates.

5. Remove the non starters; document types, locations, organizational names., audience types. Now you have a list of potential topics.

6. Look for themes, facilitate group to collect terms and reduce to tight list. Some of which will be clean and some will be dirty. This gets you a starter list.

7. Return to list of non-starters and look for themes that could become secondary metadata.

There are other activities not detailed that support the workshop but are mentioned in the video like card sorting.

One of the big benefits of the workshop approach is that it creates a group within the organization that is educated and engaged with the resulting taxonomy. They form a team capable of selling it to other employees and evolving across time.  The downside of the approach is the time it takes; 12-18 people in a room for three days is significant.

http://www.youtube.com/watch?v=onYheWjiWoE
http://www.youtube.com/watch?v=DdkQr950lSE
http://www.youtube.com/watch?v=6_M5_yJj4O4&feature=related

 

 

Weaving a tapestry of ideas and people

Update: For results from the 2011 and 2012 conferences please see the PS Engage Resources post.

As many of you know I am helping to put together a networking and learning event as part of the @PSLeader initiative started by Jeff Ashcroft, Jeff is the same guy that got me into doing the #GovChat series of twitter chats, it all started with a comment on a blog post here.

Anyway, when I was part of the Public Service I was involved in the first Collaborative Management day and was excited about it, basically I think the whole #w2p #goc3 thing is awesome. Sadly, now that I am Private Sector I can’t participate in the same way, so that got me to thinking and…

…a while ago, a group of us in the shadow public service were chatting and felt that it might be a good idea to create an event that builds on the #goc3 momentum for collaborative management.  Of course if we were going to do something it had to have value over and above what an internal conference could provide. The logic we came up with goes something like this:

If the focus of the Collaborative Management events is learning from others inside the Public Service, (and there’s  lots to learn), then  PS Engage distinguishes itself by emphasizing relevant ideas from outside the Government of Canada.  Strategically this makes sense because exposing yourself to ideas outside of your norm is an essential ingredient for innovation. So the focus for us became about bringing new and relevant ideas to the table.

When we started to reach out for speakers, the response was overwhelming with the likes of Mr. GovLoop, Steve Ressler and Ina Parvanova, Director of Public Affairs for the Mayo Clinic, among the luminaries  agreeing to share their stories with us.  Just recently, TBS President, Tony Clement’s office confirmed that he will be giving the opening address—for a conference focused on bringing lessons of change to Ottawa, I can’t think of a more relevant opening speaker.

Speaking of fiscal restraint, lets not panic about cut backs and such. To my way of thinking, financial pressure is a tremendous opportunity when it forces us to look for new ways of doing things. After all, necessity is the mother of invention, or at least that is what my mother used to say—so  come to PS Engage and help invent something great.

As a privately funded event we have to charge, the cost of bringing speaker’s in from out-of-town is significant, however we have managed to keep the price reasonable at $499.00.  Any profit from the event will go towards funding further exploration of the Virtual Government Network Concept.

Group discounts are available, (5 for the price of 4), and if you are student who really wants to go, tell me why you need to attend and how much you can afford, and I will see what we can do.

As an educator, it is great to be part of putting this together, and between the speakers and the networking opportunities I am pretty confident that the conference will be a high impact/low-cost learning event.  PS Engage, a tapestry of ideas and people, the perfect complement to Collaborative Management Day and a great way to get ready for change—what do you think?

Registration is open now, so get out your corporate credit card and go to www.psengage.org, if you need to put it in your learning plan you will find some learning objectives on the site to help you out with the words.

Hope to see you there, if you have any thoughts about this event or ideas for a future one, please share.

Thom

Of course you can follow along on twitter @psengage and #pse2011

Canadian Public Health Conference: Papers & Keynote Presentation

Last week (June 2011), I had the great pleasure of being part of the Canadian Public Health Association conference in Montreal. I attended the three days, participated in two panels, met a lot of great people and generally learned a bunch.  During the plenary panel that I took part in I mentioned a couple of papers that might be of interest. I am putting them here to make them easy to find and to encourage feedback. Apparently there was video of the session as well, if and when I get my hands on it I will share.

Framework for a Virtual Government Network (.pdf)

This is my reflection paper for the course; Information, People and Society from the Centre for Advanced Management Education at Dalhousie University.  Part of the Masters in Information Management I am pursuing. In it I propose a framework for multi-jurisdictional collaboration.

Embrace the complexity (.pdf)

This is my first contribution to the discussion around applying complexity theory to the problem of managing knowledge in the Canadian Health Sector. Here is the KM complexity presentation to go with the paper of the same name.

UPDATE:

I have posted the presentations on SlideShare

Let me know if you have any thoughts.

Thom

Library 2.0

I am delighted to be able to agree to  run a morning session at the May 6, 2011 meeting of the Eastern Canada Chapter of the Special Libraries Association.  The session consists of two parts:

  • Part 1 – 90 minutes – Use of social media in a professional context: why, when, and how to help users navigate (training and marketing).
  • Part 2 – 60 minutes – Major tools to become an effective social media librarian/professional

As part of my research to prepare the content for these two sessions I thought I would ask you. What do you think I should talk about that would be relevant to this elite group of  Information Management professionals?  Any favorite resources or stories of how Social Media makes the Library Profession more effective?  Any other advice?

Thanks in advance

Thom

UPDATE – May 6, 2011

Wendy and I had a wonderful time speaking with the 50 librarians today.   I have attached a PDF version of the completed presentation.  Thanks to the SLA for having us and once  again thanks to everyone that helped during the research phase.

Special Libraries Association (SLA) and Social Media May 2011  (PDF)

Why do we collaborate?

As part of a presentation I am preparing for a public health  forum exploring enabling technologies, I have created a slide that I think summarizes why people collaborate. It was a bit of epiphany when it came to me so I thought I would share it in case it had value to you.

What I am proposing is  that there are essentially three reasons people collaborate, and these can be connected to  Maslow’s Hierarchy of Needs .

A slide showing Maslow's Hierarchy of needs and three motivations to collaborate.

I really should be working on something else at the moment, so here are very brief explanations for the three reasons:

1.  Get’er done!  No this is not just for rednecks, anyone with a specific deliverable or project to complete will collaborate if it helps them complete the work. This is your typical work oriented motivation. I align it with the lower part of Maslow’s Hierarchy because it usually related to work and earning money which is what we generally use to fulfill most of our lower level needs.

2. The second reason is essentially social combined with a belief that maybe many minds are more powerful than one. I align this with the middle of Maslow.

3. The final reason we collaborate has to do with Self Actualization, that nirvana state we presumably all strive for and which is often considered the underlying motivation for continued learning.

Well there you have it, what do you think? Does this ring true? Is it useful?